Wednesday, April 03, 2013

Salt, Sugar, Fat

i'm veering away from processed foods anyway -- it's been a slow, painful, well thought out process -- but the book salt, sugar, fat: how the food giants hooked us by michael moss just might send me careening over the edge, right now. the reviews alone have been enough to scare the living daylights out of me.  unbelievable but true: the companies that create fast food, drinks and condiments are so consumed by greed that they have created the just right balance of salt, sugar and fat to keep the general populace mindlessly addicted to food -- and to keep their profits soaring into the stratosphere.

it's a chemical reaction, really. through fat, sugar and salt, companies like kraft and frito lay have scientists that have found what they refer to as the bliss point: this is what happens when processed food hits same the pleasure center in your brain that clicks into overdrive when you're high.

the concept vanishing caloric density is especially frightening when applied to baked chee-tos, a favorite of fast food scientists. the chee-tos melted away before the brain could register it as having been consumed, so the hapless victim keeps eating it.  no wonder i inhale those things when i eat them.

are things changing for the better? yes, they are -- but not fast enough. farmer's markets and the push towards organic whole foods is hardly enough. ultimately, it comes down to the individual breaking the cycle and choosing to not consume processed foods.  that's not easy to do when you don't even know you're an addict in the first place.


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