I fell into a conversation over a pot of tea with a gal pal for the umpteenth time who expressed a profound sense of confusion when we were talking about what I do. The conversation went something like this:
Setting: A noisy, super trendy coffee shop on Food Drink Boulevard. She looks like she's on her way to a first date with a guy she likes way more than she should. I look like a Nigerian graduate student -- as usual. She's eating pastries. I'm eating clean. We are talking about everything and nothing.
Her: I went to your website, I saw where the gig was and stuff.
Me: And?
Her: I dunno. I wanted more.
Me: More what?
Her: I dunno! More stuff.
Me: Well. (slight pause) Did you scroll through? Did you see the photos? I've got a blog, too. Actually, I've got two blogs.
Her: I don't have time to read all that! I mean, I have time. I guess. I dunno... (her voice drifts off)
Me: You are such a ding-dong!
Her: I know, right? (we both laugh) I dunno. The website is cool but I want more you. You know? Everything is there and it's cool but. There's not enough you. And not enough stuff.
Me: (hissing) What stuff?
Her: You know. Stuff! I wanna see everything.
Me: (to myself, trailing off) I don't know what that means.
End scene.
Later, I remembered a friend saying something about how I shouldn't make it difficult for anyone to find me online. And I was like, duh. But it's different for me because I wear a lot of hats and those hats have hats. So I've created a specific place for a specific hat -- a Tumblr site for the music that I do. Actually, it's primarily for the next album, which should be out by next month. I want anyone -- even my little teatime friend -- to be able to go to that site and have the sensory overload for my new album that their post-modern 21st century sensibilities have grown to expect.
I get it. Social media is a hydra and everybody's different. Everybody has their favorite platform, their favorite way to dissect information online. Some people are fine with a great website that has all the information in one place. Some people want a blog so they can read all about it. Some people just want to know where the next gig is happening. Some people don't like musicals or cabaret acts or performance art or hot jazz or swing music or whatever else I'm up to. They want rock and roll, straight up -- and that's all they want.
It's ok. I love you all.
http://thisisqueenesther.tumblr.com
Next up? A 3 minute video/doc/EPK.
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